The Greatest Fires in History
A new packaging design for a low interest product.

These series of 5 paraffin blocks, available in matching box, contain 5 cityscapes of the ‘Greatest Fires in History’. Now you too can watch as Rome burns, or should you prefer, Tokyo, Chicago, London, or San Francisco. And whilst back in the year 66 AD, Rome burned for 6 long days. You can have it burned to ashes in just 3 hours. Whilst enjoying a good book and a fine glass of wine. Arson has never been so fun.


Agency: J. Walter Thompson Amsterdam
Creative Director: Bas Korsten

Creatives: Mark Peeters, Robert Nelk
Designer: Kyoko Takeshita

Clio Award - Direct Marketing - Design - Bronze

Selected Works

The Next RembrandtProject type

Project SchoolkrantProject type

Fab FoosProject type

Focus TransAlp 36Project type

Dutch Customs AppProject type

AD NewspaperProject type