The Greatest Fires in History
A new packaging design for a low interest product.

These series of 5 paraffin blocks, available in matching box, contain 5 cityscapes of the ‘Greatest Fires in History’. Now you too can watch as Rome burns, or should you prefer, Tokyo, Chicago, London, or San Francisco. And whilst back in the year 66 AD, Rome burned for 6 long days. You can have it burned to ashes in just 3 hours. Whilst enjoying a good book and a fine glass of wine. Arson has never been so fun.

Credits:
Agency: J. Walter Thompson Amsterdam
Creative Director: Bas Korsten
Creatives: Mark Peeters, Robert Nelk
Designer: Kyoko Takeshita

Award:
Clio Award - Direct Marketing - Design - Bronze