logo_trace

The Traceable Coat Hanger
A reminder to always check where your clothes come from.

Do you know where your clothes come from, who made them and under what circumstances? Not everybody does or is aware of this. Nukuhiva is a store concept
b
y a.o. Floortje Dessing, for fashion labels that produce their clothes with respect for mankind and nature. The store challenges you to discover where your clothes come from with ‘The Traceable Coat Hanger’. The first coat hanger to set an example, by allowing you to find out exactly where it came from.

TraceableCoatHanger_009
TraceableCoatHanger_013
TraceableCoatHanger_004

Credits:
Agency: J. Walter Thompson Amsterdam
Creative Director: Bas Korsten

Creatives/Design: Mark Peeters, Robert Nelk
Production: Stadshout, iFabrica

Award:
ADCN - Design - Product Design - Nomination