A Car's Journey in Reverse
A car that is driving back in time to show that Carro knows exactly where their cars have been.

In this film we have a car drive back in time to show that Carro knows exactly where their cars have been and is always transparent about a car’s history. And that if there are any defects, Carro finds and fixes them, so you can be sure when you buy a used car it’s as good as new.

We show the potential damages the car had, how many pre-owners drove the car, it shows what a car has gone through, throughout the years, what the car’s journey was…

We didn’t want to use any visual effects or tricks. So for most of the parts of the film we actually had the car drive in reverse - back in time - whilst the rest of the world is still going forward in real time, making the viewer wonder ‘how did they do this?’

BTS

Credits:
Agency: TBWA\Singapore
Creative Director: Andy Grant
Creatives: Mark Peeters, Robert Nelk
Director: Christopher Hill

Lürzer's [Archive] - Published Issue 3-2022