Focus TransAlp 36
Riding the legendary TransAlp route in 36 hours. Non stop.
The brand new RAVEN2 is the ultimate endurance e-mountain bike. It's built to
ride further and faster than any other bike. It's built to break records.
That’s why we gave two pro riders an impossible challenge. Ride the legendary TransAlp in record time. Usually it takes 5 to 7 days. They had to do it in just 36 hours! Non stop.
For this project we’ve created a website where you could live-track the bikers on their journey.
They posted bits of content about their trip on this timeline.
Agency: Achtung! mcgarrybowen
Creative Director: Daniel Sytsma
Creatives: Mark Peeters, Robert Nelk
Designers: Christian Mezöfi, Jack McAuliffe